Roadside Stand Marketing of Fruits and Vegetables.This website provides updated, California-specific information about farmstand regulations. University of California Small Farms program. New farm stand regulations expand options.This is a good overview of what farmers should consider when setting up a roadside stand. Agricultural Alternatives, Pennsylvania State University. Developing a Roadside Farm Market (2006).Many relevant publications and resources are offered here, such as “Entertainment Farming and Agri-Tourism.” What licenses, permits or zoning ordinances do I need to be aware of? Contact the state department of agriculture to find out.What hours and staffing would I need in order to run the stand effectively?.Contact your state or local health departments for details.ĭoes my location get enough traffic to generate customers? Do I have space for parking? Can I put up sufficient signs to alert drivers and give them time and room to pull off the road? You need to understand health regulations about selling processed or “value-added” products.The farm must be kept tidy, clean and hazard-free.If your roadside stand is large and includes products not grown on your farm, you may need commercial business insurance in addition to a comprehensive farm liability policy.You could have high overhead expenses to develop, operate and staff the facility.Check with other roadside vendors about where to obtain permits. Make sure that local zoning ordinances allow roadside markets.Signs should be easy to see, giving drivers plenty of time to slow down and pull over to park.Good locations have high traffic and high visibility, with proximity to other businesses, easy parking or turn-off lanes for customers, etc. Some farm stands are very simple, even unstaffed, running on the honor system, where customers leave money in a secure container. You may have low overhead costs, depending on how elaborate the structure is.You have low advertising costs, since you just need a few signs.
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